The Podcast: One Million Downloads and Counting
The Behaviorbabe podcast has surpassed one million downloads across more than 100 episodes, a benchmark that places it among the most listened-to programs in behavior analysis. Episodes cover a range of topics, but ethics has consistently been the throughline: ethical decision-making frameworks, navigating dual relationships, supervision standards, the BACB Ethics Code for Behavior Analysts, and the practical realities of applying ethical principles in messy clinical environments.
The podcast’s audience is primarily BCBAs, BCBA candidates, and RBTs, though it also draws graduate students preparing for certification exams and practice owners seeking guidance on organizational ethics. Kelly’s interview format frequently features other BCBA-Ds, university faculty, and practitioners discussing case-level ethical dilemmas — the kind of granular, scenario-based content that formal ethics coursework often leaves underdeveloped.
Format: Interview and solo episodes, typically 30–60 minutes. Available on Apple Podcasts, Spotify, and all major platforms.
Milestone: Over 1,000,000 downloads across 100+ episodes as of 2025.
The download numbers are significant because ABA’s total addressable audience for practitioner-focused content is relatively small compared to broader healthcare fields. There are approximately 60,000 BCBAs in the United States. A podcast reaching one million cumulative downloads within that audience suggests exceptionally high penetration and repeat listenership.
The Ethics Niche
Kelly’s primary area of expertise — and the content pillar that distinguishes Behaviorbabe from other ABA influencer platforms — is professional ethics. She is one of the most frequently cited voices on ethics in ABA social media, and her content regularly addresses the Ethics Code for Behavior Analysts published by the Behavior Analyst Certification Board (BACB).
Her ethics content operates at several levels. At the foundational level, she produces educational material that walks practitioners through the core principles of the ethics code — benefit others, do no harm, treat others with compassion and respect, behave with integrity, and ensure competence. At the applied level, she discusses real-world scenarios where these principles collide: what happens when a funder’s requirements conflict with a client’s best interest, how to navigate supervisory relationships when power dynamics are unequal, and what constitutes an appropriate response when a colleague’s practice raises ethical concerns.
In a field where ethics complaints to the BACB have risen steadily as the profession has grown, Kelly’s platform fills a gap between the formal ethics code and the day-to-day decisions that practitioners face in homes, clinics, and schools.
This applied ethics focus has made Kelly a popular continuing education provider. BCBAs are required to complete ethics-focused continuing education units (CEUs) as part of their certification maintenance, and Kelly’s workshops, webinars, and conference presentations are among the most attended ethics-specific offerings in the field.
The Multi-Platform Presence
Behaviorbabe operates across a wider range of platforms than most ABA influencer brands. Kelly’s presence spans her primary website (behaviorbabe.com), Facebook (@behaviorbabe), Instagram, and Twitter/X (@behaviorbabe), in addition to the podcast. The website functions as a comprehensive resource hub, hosting blog posts, ethics guides, recommended reading lists, and links to her continuing education offerings.
Kelly’s social media strategy emphasizes accessibility and consistency. Her posts frequently distill complex ethical scenarios into digestible formats — short-form text, infographics, and discussion prompts that generate high engagement relative to the size of the ABA practitioner audience. The comment sections on her posts frequently function as informal ethics consultation threads, where practitioners describe scenarios and Kelly or her followers offer framework-based responses.
This community-building dimension sets Kelly apart from content creators who primarily broadcast. Her platforms function as gathering spaces for practitioners who want to think through ethical questions collaboratively, a model that mirrors the consultation and supervision structures that the BACB ethics code itself recommends.
What Kelly’s Platform Means for the Field
The Behaviorbabe brand represents a specific and increasingly important category within ABA’s influencer ecosystem: the practitioner-educator who builds a platform around professional development rather than parent-facing content or clinical technique. Kelly’s audience is other BCBAs and aspiring BCBAs, and her value proposition is not treatment strategies but professional identity formation — what does it mean to practice behavior analysis ethically, how do you build a career that adheres to professional standards, and where do you turn when the answers are not obvious.
For the ABA industry, Kelly’s platform signals ongoing demand for ethics-focused professional development that goes beyond the minimum CEU requirements. Practice owners and clinical directors who want to build ethical organizational cultures increasingly point to resources like Behaviorbabe as models for how that culture can be communicated, reinforced, and sustained.
With nearly two decades of consistent online presence, a podcast that has crossed the million-download threshold, and a recognized niche as ABA’s ethics voice, Kelly has built the kind of durable, trust-based platform that newer influencers in the field aspire to replicate.
AT A GLANCE
Name: Dr. Amanda N. Kelly
Credentials: BCBA-D
Known as: Behaviorbabe
Based in: Hawaii (first licensed behavior analyst in the state)
Type: BCBA-D / Ethics Advocate / Podcast Influencer
Podcast: Behaviorbabe Podcast — 1,000,000+ downloads, 100+ episodes
Website: behaviorbabe.com
Social media: Facebook, Instagram, Twitter/X (@behaviorbabe); active since 2008
Content focus: Professional ethics, BACB Ethics Code, ethical decision-making, supervision standards, CEU education
ABA relevance: One of the most cited ethics voices in ABA social media; longest-running ABA practitioner-facing social media presence
Industry signal: Growing demand for ethics-focused professional development beyond minimum CEU requirements
SOURCES & REFERENCES
1. – Dr. Amanda N. Kelly. Behaviorbabe official website. https://behaviorbabe.com. Accessed March 2026.
2. – Behaviorbabe Podcast. Available on Apple Podcasts, Spotify. 1,000,000+ downloads as of 2025.
3. – Behavior Analyst Certification Board (BACB). Ethics Code for Behavior Analysts. Effective January 2022. https://www.bacb.com/ethics-information/ethics-codes/
4. – BACB. BACB Certificant Data. https://www.bacb.com/bacb-certificant-data/. Accessed March 2026.
5. – Kelly, A.N. Ethics for Behavior Analysts: Core Principles. Behaviorbabe.com. Accessed March 2026.
6. – Hawaii State Legislature. Act 226 (Behavior Analyst Licensure). Signed into law 2015.
7. – Association of Professional Behavior Analysts (APBA). State Licensure of Behavior Analysts. https://www.apbahome.net.
8. – Rosenberg, N.E., Schwartz, I.S. Guidance or Compliance: What Makes an Ethical Behavior Analyst? Behavior Analysis in Practice. 2019;12(2):473–482.
