Reach the people who actually run ABA.
Breaking News ABA is the only newsroom 100% dedicated to Applied Behavior Analysis. BCBAs, RBTs, clinic owners, and operators read us because we cut through the press-release noise. If you sell to ABA — software, billing, staffing, services — this is where they're paying attention.
Start a ConversationSources: Google Analytics + LinkedIn (May 2026) · US audience: 95%+
Who actually reads us.
Not "behavioral health." Not "autism services." ABA professionals — the clinicians and operators making purchasing, hiring, and clinical decisions inside ABA practices.
Director-level and above — CXOs, VPs, Owners, Partners. The people who sign the contract and pick the vendor.
Senior, Director, CXO, Owner, VP, and Partner combined. This is who actually reads industry news during the workday.
Every reader works in or directly adjacent to Applied Behavior Analysis. Zero spillover to general behavioral health, mental health, or non-ABA autism content.
National reach · Top 10 metros
The only ABA-only news source on the internet.
Every other behavioral health publication treats ABA as a sub-vertical. We treat it as the field. That's the whole pitch.
ABA-only audience
No spillover. No "behavioral health adjacent." When a reader clicks through, they're a BCBA, RBT, or clinic operator — not a hospice nurse or addiction counselor browsing a shared portfolio site.
Editorial credibility, not a brochure
BNA is a newsroom. Our readers trust us because we don't run press-release voice. Sponsored content gets edited to match — no buyer-side fluff, no "leverage synergies." It earns its placement.
Direct line to the field
The ABA Weekly News goes to clinicians and operators every Thursday at 8am CT. Open rates well above industry standard. They actually read it because we don't pad it with garbage.
Stories that moved the field.
When BNA breaks a story, the industry reads it. Here's what our reporting did in the last 90 days.
Indiana's 4,000-Hour Standard for ABA Practitioners
Our reporting on Indiana's new supervision standard became the most-read piece in the industry that month — driving regulatory commentary across LinkedIn, BACB forums, and provider Slack channels.
The ABA Billing Fraud Exposé
A deep investigation into billing irregularities at a major ABA provider. Cited in subsequent state-level investigations and re-aggregated by industry associations.
Indiana Billed $340,000+ in ABA Claims
Follow-up reporting that connected billing patterns across multiple providers. The story was cited in policy briefings and shared by state Medicaid analysts.
The 2027 CPT Code Changes Every ABA Provider Needs to Know
Six new CPT codes. The death of T-codes. Most ABA providers hadn't read the details — until we summarized them. Reposted across LinkedIn by BCBAs and billing leads.
The audience tells you exactly what they think.
Real quotes from BNA readers on LinkedIn. No paid placements, no exchanged favors.
"You all, whoever you are, do great work! Keep it up."
"I just found this resource today. Seems very informative for the ABA industry."
"Thanks for this info, and good article! I've been leaning towards FIT for similar reasons, and this sounds like another solid option."
ABA organizations represented in our audience.
A sample of the ABA companies and clinical organizations whose teams read BNA. Confirmed via LinkedIn follower analysis and direct subscriber data.
Companies listed represent ABA organizations whose employees follow Breaking News ABA on LinkedIn or have subscribed to The ABA Weekly News. Listing is not an endorsement or paid partnership.
Three ways to reach the field.
Transparent pricing. No "contact us for rates." Each product runs across both BNA channels — the website and LinkedIn — so vendors get web search visibility and social distribution from a single buy.
À La Carte
3 productsSponsored Article$750Details
A 600–800 word branded article published on breakingnewsaba.com under the "Sponsored" tag, then shared to BNA's LinkedIn page (2,300+ followers, 141K monthly organic impressions). Lives on the site permanently with full SEO benefit.
- Includes: editorial polish, one inline image, dedicated LinkedIn post with editorial commentary, permanent archive link, performance report
- Turnaround: 5 business days from approved brief
- Disclosure: clearly labeled "Sponsored" per FTC guidelines
- Reach: ~3,000–8,000 article views in first 30 days plus 8,000–15,000 LinkedIn impressions
Newsletter 1st Position + LinkedIn$150 / issueDetails
Top-position image + text ad in The ABA Weekly News (ships Thursday, 8am CT). The first sponsor block readers see, directly under the editor's note. Same week, your placement gets a companion LinkedIn share to extend the reach beyond the newsletter list.
- Newsletter format: 600px image + 50-word copy + CTA button, top of issue
- LinkedIn share: companion post the same week with editorial framing, posted to BNA's 2,300+ followers
- Audience: 500+ newsletter subscribers + ~10,000 LinkedIn impressions per send
- Performance report: opens, clicks, CTR + LinkedIn engagement delivered within 7 days
Run-of-Site Banner — 1 Month$1,200 / monthDetails
Display ad rotating across breakingnewsaba.com for one full month — homepage, article pages, archive. Highest-visibility surface on the site, capped to keep the user experience clean.
- Slot sizes: 728×90 leaderboard or 300×250 sidebar (your choice)
- Inventory: max 3 advertisers in rotation at once
- Site reach: 48,000+ unique users / 65,000+ page views per month
- Reporting: impressions, clicks, CTR delivered monthly
- Multi-month discount: 3 months for $3,000 (saves $600), 6 months for $5,400 (saves $1,800)
Three ways to commit. One obvious choice.
For vendors that want consistent presence in front of the ABA field across 12 months. All packages include quarterly performance reports and editorial support. Limited inventory — once a tier sells out, we don't reopen it.
Bronze
A starter presence. Enough volume to test BNA as a channel without committing your full annual budget.
8 of 10 spots remaining
- 4 Sponsored Articles (one per quarter)
- 6 Newsletter 1st Position slots
- 2 Months Run-of-Site Banner
- LinkedIn share included with every article + newsletter
- Quarterly performance report
Silver
The right amount of presence to be remembered, not noticed. Two articles per quarter, monthly newsletter visibility, banner presence for a third of the year, and LinkedIn amplification on everything.
3 of 5 spots remaining
- 8 Sponsored Articles (two per quarter)
- 12 Newsletter 1st Position slots (monthly)
- 4 Months Run-of-Site Banner
- LinkedIn share included with every article + newsletter
- "Silver Partner" lockup on relevant pages
- Quarterly performance report + strategy call
Gold
Maximum share-of-voice across every BNA surface. Article every two weeks, every newsletter, full-year banner presence, the whole thing. For vendors that want category ownership.
2 of 3 spots remaining
- 16 Sponsored Articles (article every 2 weeks)
- 24 Newsletter 1st Position slots (every issue)
- 12 Months Run-of-Site Banner (full year)
- LinkedIn share included with every article + newsletter
- "Founding Partner" lockup + first right of refusal on next year
- Monthly performance report + monthly strategy call
Inventory cap exists to protect reader trust and partner share-of-voice. We will not exceed these numbers.
From signed brief to published campaign in 7 days.
No agency hand-offs, no committee approvals. You work directly with the editorial team that runs the site.
Plan your campaign around the field's natural rhythm.
Each month has a dominant theme based on the industry's actual cadence — credentialing cycles, conference seasons, payor calendars, regulatory deadlines. Align your launch with the month your buyer is paying attention.
Themes are anchors, not exclusions. Breaking news always takes priority. Annual partners get first look at upcoming themes 30 days before publication.
Three channels. One audience. Real numbers.
Vendors get measured reach across the website, LinkedIn, and the weekly newsletter. Below is what we delivered last month.
Source: Google Analytics + LinkedIn Page Analytics + Mailgun, May 2026. Site and LinkedIn growing 185–241% month-over-month. Newsletter benchmark for B2B is 21–25% open; niche-vertical pubs typically run 30–40%.
Tell us what you're trying to do.
Reply within one business day. No sales calls unless you want one.
Common questions.
Do you accept all advertisers?
No. We turn down vendors whose products we wouldn't recommend to a BCBA we like. The most common rejections: predatory financing offers, anything cosmetically tied to ABA but actually selling to general autism parenting markets, and any vendor that's been publicly accused of mistreating staff or clients. List integrity is the product.
Will you write the article for me?
No, we won't
Can I see performance data after my campaign runs?
Always. Newsletter and email products include opens, clicks, and CTR. Banner ads include impressions, clicks, and CTR. Sponsored articles include pageviews and time-on-page. Reports go out within 7 days of campaign end.
What's the FTC disclosure policy?
Sponsored Articles are clearly labeled per FTC native advertising guidelines. Banner and newsletter ads are visually distinct from editorial content. Readers know what's editorial and what's paid, which is why they trust us with the editorial.
Do you offer custom packages or annual deals beyond the Founding Partner bundle?
Yes. If you have a specific campaign — product launch, conference push, hiring blitz — tell us what you're trying to do and we'll quote it. Annual deals beyond the Founding Partner bundle are negotiated case by case.
How do I know my ad will reach actual ABA professionals?
Our subscriber list is grown organically through the site, direct outreach to ABA professionals and ads. You can request a list-composition snapshot before signing.
What are the ad specs and creative deadlines?
Sponsored Article: Brief or rough draft accepted (600–800 words). LinkedIn post copy written by BNA. See the "How We Work" section for the full timeline.
Newsletter 1st Position + LinkedIn: 600×300px image + 50-word copy + CTA URL · JPG or PNG · max 150KB · creative due Tuesday for Thursday send. Companion LinkedIn post written by BNA from the same creative.
Run-of-Site Banner: 728×90 leaderboard or 300×250 sidebar · JPG, PNG, or static GIF · max 200KB · creative due 5 business days before launch.
What are the payment terms?
À la carte: invoiced on delivery, Net 15. Annual packages: 50% on signing, 50% at the start of Q3, or quarterly billing on request. We accept ACH, wire, and major credit cards. No long-form contracts — a one-page IO covers it.