The Founder’s Story

Hi Rasmus began with a personal mission. Nikolaj Hendriksen, the company’s founder and CEO, has a son on the autism spectrum who experienced transformative growth through behavioral therapy. That lived experience shaped the company’s founding principle: build technology that helps the people who help the children. The company’s goal is to help deliver the highest quality behavioral therapy services to one million children with autism around the world. It is a characteristically ambitious target for a company that competes against CentralReach, a platform trusted by 4,000 practices and over 200,000 professionals, and Motivity, backed by significant venture capital.

But Hi Rasmus has carved a distinctive niche. Where CentralReach emphasizes enterprise-scale practice management and billing infrastructure, and Motivity focuses on clinical data collection with smart scheduling, Hi Rasmus has built what may be the most clinically customizable platform in the ABA software market. The platform’s architecture is designed around the clinical workflow rather than the billing workflow, with data collection, session documentation, treatment planning, and outcomes measurement as the primary design priorities. Billing and practice management are supported through integrations with partners like AlohaABA rather than built as core platform features.

The approach reflects a strategic bet: that the ABA software market will eventually reward clinical depth over operational breadth, particularly as value-based care models demand the kind of outcomes data that only clinically sophisticated platforms can produce. In a market where most competitors try to be everything to everyone, Hi Rasmus has chosen to be the best at the clinical core and partner for the rest.

Hendriksen shared his personal story during a webinar introducing Skill-Based Treatment on the Hi Rasmus platform, describing how his son’s experience with SBT inspired the company’s decision to build the first fully digitized SBT workflow in ABA software. The moment humanized a technology company and underscored the mission-driven culture that permeates Hi Rasmus’s product decisions.

The 2025 Feature Releases

Hi Rasmus published a year-end feature wrap documenting the 10 major releases of 2025, each focused on reducing administrative burden while strengthening clinical insight and compliance. The releases represent a deliberate product strategy: address the operational pain points that cause clinician burnout while building the clinical data infrastructure that the industry will need for value-based care.

1. Redesigned Scheduling Tool. Hi Rasmus launched a redesigned ABA scheduling tool built for speed, accuracy, and ease of use. Key improvements include drag-and-drop functionality, conflict detection, staff availability visualization, and integration with authorization tracking. The enhancements help reduce scheduling errors, improve staff utilization, and save administrative time. The scheduling tool was notably adopted by Texana Center, which became one of the first organizations to implement the AI-based scheduling feature.

2. HiQ Impact Score. The HiQ Impact Score provides a standardized way to measure clinical effectiveness across clients and programs. The framework combines access metrics, clinical quality indicators, and user experience data into one unified strategic signal. The result is clearer insight into outcomes without manual reporting. At the CASP conference, Hi Rasmus presented data showing one organization reached 58 million learning opportunities in Q1 2025, and another drove high outcomes in underserved areas despite a modest client base. The HiQ framework draws from global healthcare and data science methodologies.

3. AI-Powered Session Notes. The AI session notes feature addresses the documentation crisis in ABA. BCBAs and RBTs spend countless hours on administrative tasks, often without compensation, leading to widespread burnout. Hi Rasmus’s AI model operates on a zero-day retention principle: client information is never absorbed into the AI model and is immediately forgotten once results are generated. The system features military-grade encryption, HIPAA, GDPR, and PIPA compliance, and is disabled by default requiring administrator approval.

The AI automatically identifies and pre-selects intervention types based on the programs used during the session, eliminating manual selection. Voice-to-text functionality goes beyond basic transcription, actively processing and cleaning up natural speech patterns to create professional, clear narratives. For RBTs who struggle with documentation quality and consistency, the AI acts as a clinical writing assistant that maintains compliance standards without requiring extensive training.

4. Skill-Based Treatment Integration. Hi Rasmus built the first fully digitized SBT workflow in ABA software, in collaboration with Dr. Greg Hanley, the founder of SBT and Practical Functional Assessment. SBT is an evidence-based protocol designed to reduce severe problem behavior by building socially significant skills through reinforcement-based learning. The platform digitizes the entire SBT workflow with session-by-session guidance, automated trial randomization, smart progress tracking that alerts RBTs when mastery is met, customization and branching, and an offline-capable app for both clinic and community settings.

5. Supervise Mode Upgrades. Supervise Mode received major upgrades to support BCBA supervision and staff development. Supervisors can complete reviews faster while maintaining documentation quality. The feature supports real-time data visibility and embedded supervision notes, addressing one of the key compliance areas identified in OIG audits: supervision documentation.

The remaining five features included expanded manual assessment entry for clinician flexibility, redesigned user permissions for security and compliance, enhanced program management with new measurement options, faster library organization for scalable program deployment, and custom staff information fields with built-in credential tracking that eliminates manual tracking and external spreadsheets.

Impact isn’t just about size — it’s about alignment. One organization reached 58 million learning opportunities in Q1 2025. Another drove high outcomes in underserved areas despite a modest client base. Tracking outcomes is no longer optional. — Hi Rasmus, CASP conference presentation

The Client Base

Hi Rasmus’s client roster tells the story of a platform that appeals to clinically sophisticated organizations. Verbal Beginnings, a multi-state ABA provider, adopted Hi Rasmus and reported that clinicians discovered how intuitive technology could make data collection effortless, supervision seamless, and family collaboration stronger. The company uses AI-powered session notes, real-time graphing, and transparent family access features.

Texana Center, a mission-driven organization serving individuals across Texas, went live with Hi Rasmus in July 2025 to support high-quality, individualized care delivery at scale. Texana was among the first organizations to adopt the AI-based scheduling feature, enabling real-time oversight of staff availability, streamlined coordination of session logistics, and greater clarity for clinical teams. The Texana adoption validates Hi Rasmus’s ability to serve large, complex organizations.

Axis Therapy Centers, a Nashville-based multidisciplinary clinic providing ABA, speech therapy, occupational therapy, feeding therapy, and social skills groups, launched Hi Rasmus in December 2025. The platform provides Axis with a unified, data-driven system integrating clinical session documentation, telehealth, and practice management workflows. Axis described the value as allowing their team to see the full picture of each child’s journey in one place.

Hickory Learning Group partnered with Hi Rasmus to tackle workforce strain and inconsistent caregiver feedback. By integrating the G.A.I.N. Assessment (Generalization Assessment for Independence and Nurturing) and AI-powered performance coaching, Hickory delivers measurable outcomes, boosting caregiver confidence, improving treatment fidelity, and enabling data-informed care transitions. CEO Shaun Yocum described measuring how well caregivers can generalize and maintain skills in real-world settings.

Jigsaw Developmental Services transformed staff supervision by integrating Hi Rasmus staff profiles and scorecards into daily workflows. Beth Carrasco, VP of Clinical Operations, uses the platform from onboarding to quarterly reviews as a one-stop hub for training data, session note audits, and scorecard-based performance trends. The supervision integration directly addresses the compliance requirements that OIG audits have flagged in every state examined.

The Competitive Landscape

Hi Rasmus competes in a market dominated by CentralReach, which serves 4,000 practices with over 200,000 professionals and has introduced its own AI suite: cari, trained on over a billion data points in partnership with more than 40 BCBAs. CentralReach’s AI features include ScheduleAI for intelligent scheduling automation, NoteDraftAI for real-time session note drafts, and NoteGuardAI for compliance review before submission. The breadth of CentralReach’s platform makes it the default choice for large, multi-site ABA organizations.

Motivity occupies the mid-market with strong clinical data collection tools and smart scheduling features. Raven Health targets new and growing practices with an intuitive user experience and drag-and-drop scheduling. Ensora Health (formerly Catalyst) focuses on behavioral data capture, visualization, and analysis. Each competitor has carved out a segment of the market, leaving Hi Rasmus to differentiate on clinical customization, SBT integration, and the HiQ outcomes framework.

The AlohaABA integration is strategically significant. One reviewer noted: I love the AlohaABA integration, the intuitive interface, and how easy it is to collect and review data. By partnering with AlohaABA for practice management and billing while focusing its own development resources on clinical tools, Hi Rasmus avoids the feature bloat that plagues platforms trying to be comprehensive and instead delivers depth where it matters most.

For practices evaluating ABA software in 2026, the choice between Hi Rasmus and its competitors comes down to priorities. If billing infrastructure and enterprise-scale operations are the primary need, CentralReach remains the industry standard. If clinical customization, outcomes measurement, SBT integration, and AI-powered documentation are the priorities, Hi Rasmus offers capabilities that no other platform matches. The market is large enough for both approaches to succeed, but the direction of the industry — toward value-based care, outcomes accountability, and clinical sophistication — favors the clinical-first approach that Hi Rasmus has built.

The Pricing Model

Hi Rasmus offers a tiered pricing structure built around client and staff licenses. The Standard Client License includes session note templates, data graphs, reports, and a starter library of clinical programs. The Premium Client License adds audit trails for session notes and appointment changes, cross-client reporting for operational insights, and Live Supervision Mode with real-time data visibility. Premium Staff Licenses enable advanced onboarding, supervision, and performance tracking. Additional modules include video-based RBT and IBT training with feedback loops and supervisor assessment tools, and an analytics tier for real-time data, organizational trend monitoring, and outcome report generation.

The modular approach allows practices to start with clinical data collection and add operational and analytics capabilities as they grow. For small practices, the Standard tier provides essential clinical tools without the cost burden of enterprise features. For larger organizations, the Premium and analytics tiers provide the data infrastructure needed for outcomes reporting, payer negotiations, and value-based contracting.

Hi Rasmus’s positioning as a clinical-first platform with a personal origin story, a growing base of clinically sophisticated clients, and a product roadmap aligned with the industry’s value-based care trajectory makes it one of the most interesting companies in the ABA technology landscape. Whether it can scale from its current market position to challenge CentralReach’s dominance will depend on execution, but the clinical foundation it has built is formidable.

AT A GLANCE

SOURCES & REFERENCES