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Forta Raised $55 Million for Parent-Led ABA. Is Reportedly Closing in January 2027.

The source, listed as a Forta employee or contractor in 2024, says 50 BCBAs and administrative staff got the news. The company’s website and LinkedIn page say nothing.

SAN FRANCISCO – Forta Health, the venture-backed startup that raised $55 million in January 2024 to expand a model in which parents delivered their own children’s ABA, is ending its services, with a January closeout as the “current reported end,” according to a LinkedIn post by Jodi Rumph, a Texas BCBA identified as a Forta employee or contractor in the company’s 2024 studies. “50 BCBAs and admin staff got the news,” she wrote on November 2. “Families are being informed.”

Rumph’s LinkedIn profile lists no Forta role, and her post does not say how she learned of the figure, whether 50 is the combined total, or whether it covers the whole workforce. Forta has posted no announcement on its website or LinkedIn page, and it has not publicly confirmed the number or given a reason.

Forta’s website advertises virtual ABA in 47 states and Washington, D.C., with a BCBA supervising remotely and a technician delivering most session hours, plus in-home ABA in Houston and, according to its in-home service page, in Columbus, Cleveland, and Akron, Ohio, cities the FAQ does not list. As of November 9, the homepage, FAQ, and careers pages and the company’s LinkedIn page carried no notice of a closure. The site still displayed “Apply Today” and “Refer a Patient” buttons and listed Dallas in-home services as “coming in 2027.” A marketing post on the company’s LinkedIn page, where Forta gives its size as 51 to 200 employees, was about a week old and ended with “Online ABA therapy in 47 states. In-Home ABA therapy in Houston, TX.”

Montera, Inc., which does business as Forta, raised its $55 million Series A, led by Insight Partners, for what it then called “parent-led ABA therapy”: parents completed a free 50-hour training course, passed a competency assessment, committed at least 20 hours a week, were paid hourly, and, where their state and plan required it, were certified as behavior technicians, Fierce Healthcare reported in January 2024. Six months before that, the Behavior Analyst Certification Board, which certifies BCBAs and registered behavior technicians (RBTs), had written in its July 2023 newsletter that “a parent cannot be the RBT on record for their child,” while saying the guidance did not apply to parents trained on their child’s plan as part of parent training. It named no company.

Forta stopped paying parents in July 2024; its FAQ now describes technician-delivered virtual sessions with parents participating. By August 2025, it was calling itself “the nation’s largest Virtual ABA Therapy network,” accepting more than 300 insurance plans and Medicaid “across all 47 states.” Its FAQ now puts Medicaid at 19 states; the company has not publicly reconciled the two figures.

No buyer or successor provider has been named publicly, and Forta has said nothing publicly about how many children are in treatment or which providers will take them. The company has published no end date; Rumph’s post puts the close-out in January.

BreakingNewsABA.com reached out to Forta for a response and did not hear back.

AT A GLANCE

Reported end: A January close-out, the “current reported end” (LinkedIn post by BCBA Jodi Rumph, Nov. 2, 2026); no statement from Forta on its website or LinkedIn page as of Nov. 9, 2026
Staff told: “50 BCBAs and admin staff,” per Rumph’s Nov. 2 post, which does not say whether 50 is the combined total; Rumph is identified as a Forta employee or contractor in the disclosures of two 2024 journal articles; the company has not publicly confirmed the number
Funding: $55 million Series A, January 2024, led by Insight Partners (company release, Jan. 17, 2024)
Footprint: Virtual ABA in 47 states and D.C.; in-home ABA in Houston and three Ohio cities (the FAQ lists Houston only); Medicaid in 19 states (company FAQ, Nov. 9, 2026) vs. “across all 47 states” (company release, Aug. 21, 2025)
Public notice: None on Forta’s homepage, FAQ, or careers pages, or on its LinkedIn page, as of Nov. 9, 2026; “Apply Today” and “Refer a Patient” buttons still displayed

SOURCES & REFERENCES

1. Rumph J. “End of Forta.” LinkedIn post, Nov. 2, 2026. https://www.linkedin.com/posts/jodirumph_end-of-forta-50-bcbas-and-admin-staff-got-share-7523124044032876545-4YUZ/
2. Forta Health. “Frequently Asked Questions.” Accessed Nov. 9, 2026. https://www.fortahealth.com/faq
3. Forta Health. Homepage. Accessed Nov. 9, 2026. https://www.fortahealth.com/
4. Forta Health. Company page and posts. LinkedIn. Accessed Nov. 9, 2026. https://www.linkedin.com/company/fortahealth/posts/
5. Forta. “Forta Announces $55 Million Series A To Build AI Healthcare and Improve Access To Quality Care.” Press release (PR Newswire), via Insight Partners. Jan. 17, 2024. https://www.insightpartners.com/ideas/forta-announces-55-million-series-a-to-build-ai-healthcare-and-improve-access-to-quality-care/
6. Gliadkovskaya A. “Parent-led autism therapy provider Forta clinches $55M to expand practice, AI research.” Fierce Healthcare. Jan. 17, 2024. https://www.fiercehealthcare.com/digital-health/parent-led-autism-therapy-provider-forta-clinches-55m-series-expand
7. Behavior Analyst Certification Board. “Considerations From the Ethics Department: Parents Serving as RBTs for Their Children.” BACB Newsletter, July 2023, pp. 1–3. https://www.bacb.com/wp-content/uploads/2023/07/BACB_July2023_Newsletter-230913-a.pdf
8. Forta Health. “Forta Health Expands to 47 States, Becomes Nation’s Largest Virtual ABA Therapy Network.” Press release (EIN Presswire). Aug. 21, 2025. https://www.einpresswire.com/article/841691381/forta-health-expands-to-47-states-becomes-nation-s-largest-virtual-aba-therapy-network
9. BreakingNewsABA. “The Venture Capital Wave in ABA Tech: Who Invested, Who Won, Who Folded.” Apr. 11, 2026. https://breakingnewsaba.com/policy/the-venture-capital-wave-in-aba-tech-who-invested-who-won-who-folded
10. Adelson RP, Ciobanu M, Garikipati A, Castell NJ, Singh NP, Barnes G, Rumph JK, Mao Q, Roane HS, Vaish A, Das R. Family-Centric Applied Behavior Analysis Facilitates Improved Treatment Utilization and Outcomes. J Clin Med. 2024;13(8):2409. doi:10.3390/jcm13082409 (authors at affiliation 1, including Rumph, listed as employees or contractors of Montera, Inc. dba Forta)
11. Adelson RP, Ciobanu M, Garikipati A, Castell NJ, Barnes G, Tawara K, Singh NP, Rumph J, Mao Q, Vaish A, Das R. Family-Centric Applied Behavior Analysis Promotes Sustained Treatment Utilization and Attainment of Patient Goals. Cureus. 2024;16(6):e62377. doi:10.7759/cureus.62377 (all authors affiliated with Montera, Inc. DBA Forta)
12. Forta Health. “In-Home ABA Therapy for Children with Autism.” Accessed Nov. 9, 2026. https://www.fortahealth.com/in-home-aba-therapy
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