Wisconsin Brothers Build Custom Sensory Gyms for ABA Clinics

Royalty Sensory Gyms is a two-brother company based in Shiocton, Wisconsin. The company designs, manufactures, paints, and installs sensory gyms for therapy clinics, schools, healthcare spaces, occupational therapy providers, and homes across the country.

The company positions that model against vendors that resell equipment and either install it or leave assembly to the buyer. Royalty Sensory Gyms says it remains involved from the initial concept through installation.

For clinic owners considering a major equipment purchase, the distinction is practical. The company is selling a design-and-installation process, along with access to the people who build the equipment.

How the shop got started

Dylan Beyer, now a co-owner, said he had finished college and did not like the company he worked for. He wanted to build a different company culture and “create a very fun environment.” He saw what his brother was creating and wanted to be involved.

Jonathan Beyer had more than 10 years of construction experience, largely in specialty projects such as sensory gyms and rooms. He became frustrated with the materials and conduct he saw from other contractors, then brought the problem to his brother, Dylan Beyer, who contributed the business experience needed to launch Royalty Sensory Gyms.

Now, the business is about eight years old, according to Dylan Beyer, and they have achieved the work environment and culture the brothers were seeking.

Designing around a clinic team

Royalty Sensory Gyms describes its process in four stages: consultation, design, manufacturing, and installation. Its initial intake focuses on the dimensions of the gym, the ceiling type and height, and the placement of doors and windows.

Beyer said the planning process can involve clinic owners, BCBAs, clinical directors, occupational therapists, or an entire clinic team. Clients may arrive with detailed knowledge of sensory equipment or no prior knowledge at all.

According to Beyer, the company provides free designs and allows revisions based on the client’s budget and vision. He said clients receive a pricing sheet early in the process, select their colors, and proceed through an installation agreement.

That process gives clinical teams several points to raise in questioning a proposed layout before manufacturing begins. It also places substantial weight on communication between the clinic and the vendor.

What clinics ask for

Beyer said swings are the company’s most popular equipment. Royalty Sensory Gyms describes swings as tools for vestibular and proprioceptive input, while it says monkey bars can support strength, coordination, and motor planning. The company also describes climbing walls as tools for problem-solving and seclusion areas as places to retreat from overstimulation.

The company says it uses hardwood, including Douglas fir, in its structures. It also says it manufactures and paints its equipment in-house for both commercial and residential projects.

The small-shop pitch

Beyer frames direct access as a central part of the customer relationship. He tells clients they can “bounce any ideas off of me” and “call or text me anytime.”

His description of the company’s value is “having more of that small business feel.”

Beyer also said his first presentation to a client was too long. He now asks clients, “What can I do better?”

That accessibility may appeal to a clinic owner who wants to work directly with a decision-maker. The Beyer Brothers have made this promise and continue to do so as their company grows.

AT A GLANCE

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